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MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. That said, here are 10 PR industry job trends, including some data sourced from the U.S. As of 2014, public relations professionals filled roughly 240,000 jobs. is the top-paying district for PR.

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Trends Publicity Data-Driven PR Government 150

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are.

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Shift Communications

NOVEMBER 13, 2017

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. The Dreamforce conference is one of the largest and most successful conferences in the world.

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Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

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Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App.

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Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 3, 2015

Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

JANUARY 28, 2019

Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., but also consider trade publications that cover your industry. Look for conferences or events within your industry that you can submit to speak at. for example, has ongoing contributors). cta] The post Now What?

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