PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Ready to Take the Next Step in Optimizing Your Association Content Marketing Strategy? If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

Prohibition

JANUARY 31, 2023

This allows you to benchmark where you are as a brand in comparison. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. This will allow you to consider the topics and trends that you jump on for your next PR campaign.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. I believe all signs suggest the future of marketing looks more like public relations.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Content marketers will find new allies in PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Now, it’s time to see the ‘value’ of these links from an SEO perspective.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Shift Communications

JANUARY 6, 2016

Tumblr users devour content that is witty and visually-oriented, so make sure that’s part of your strategy. Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand.

Brand 60

Brand Branding Comparison Social Media 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78