Comparison, Consumer, Employee and Measurement

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison

Comparison Advertising Advertising Reputation

PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement

Measurement Comparison Advertising Advertising

How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics

Analytics Comparison Google Interviews

Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. Easy-peasy. Your PR program is stopped dead in its tracks.

Agency

Agency Automotive Engineering Education

PR and marketing: What’s the difference?

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing

Marketing Advertising Advertising Comparison

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools

Tools Publicity SEO Measurement

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate

Corporate Financial Government Comparison

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing

Marketing Content Marketing Data Social Media

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier. How could anyone say no to that?

Content Marketing

Content Marketing Marketing Case Study Internal

Speaking up for graduates in the workplace

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. Align yourself to that outcome and measure yourself against that metric. Do not get hung up by peer level comparisons.

Comparison

Comparison Privacy Employee Construction

Selling Social Issues

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. Although the Twitter feedback above is enlightening, social media responses often prioritize ‘quick and pithy’ over ‘thoughtful and measured.’ Is the company adding value?

Film

Film Retail Comparison Nonprofit

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey

Survey Trends Marketing B2B

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial

Financial Industry Report Insurance

5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. The statistics are important for trending and tracking improvement and progress, but they pale in comparison to the people and the processes behind the numbers.

Corporate

Corporate Report Infographics Pharmaceuticals

Public relations in 2018

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Action: Read widely and consume a variety of media. Measurement should no longer be an issue within public relations.

Publicity

Publicity Ethics Data Community

Public Relations Today