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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead. Provide Value.

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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Media Lists and LinkedIn. Most companies are familiar with LinkedIn to scope out hiring prospects or competition, but it can also be a resource for building and revising media contact lists. Before sending out your next batch of press releases, look up your contacts on LinkedIn to be sure they are still relevant. Get Personal.

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Letter from Grand Central Rail

Stephen Waddington

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring? Technical Aspects of PR 15.

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The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams. SCHEDULE A DEMO.

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What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

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