5W PR
APRIL 18, 2024
Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. B2B communities The B2B tech world isn’t a one-man show anymore. They crave a variety of engaging formats.
Onclusive
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?
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Cision
APRIL 20, 2015
It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! It’s the well-known press release and media kit.
Sword and the Script
APRIL 4, 2017
Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. Blog post: 44%. Webinars: 32%.
Stuart Bruce
MARCH 16, 2017
The gif which shows the impact of different community choices was covered by The Washington Post. Another way for PR or corporate communications to use a reaction gif is to create your own of a real corporate spokesperson to show that the faceless corporation is run by human beings that care.
Stern + Associates
AUGUST 13, 2014
Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.
Cision
JANUARY 6, 2016
Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Yes, partially.
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