Cision

APRIL 12, 2016

Another example is when W launched a modeling search, which tapped into the Instagram community to scout for new talent – and where our hashtag and the submissions we received became a powerful tool for communicating what our brand stands for, both direct to consumers and to industry media. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prakkypedia

MARCH 8, 2015

Indie film premiere. We can fall into the trap of inviting people with thousands of Instagram or Twitter followers, while forgetting that influential print journalist who has been working that sector for decades. Community leaders. Opening of a new school wing. Tenth birthday for a popular winery. So, what can be done?

Fashion 60

Fashion Local Film Community 60

Sword and the Script

JULY 7, 2015

The Discovery Channel kicked off its Shark Week amid criticism from the scientific community. The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. A Shark Tale Out of Context.

Storytelling 60

Storytelling Film Interviews Policies 60

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. From print to digital. Additional duties. More internal comms.

Communications 126

Communications Crisis Internal International 126

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

Prohibition

JULY 10, 2019

The commercial showed clips and images of sexism in films, boardrooms and also violence. The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

JUNE 6, 2017

What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The benefit here even better in that you are also growing your “owned media” community and inviting prospects to join it. * * *.

Media Relations 60

Media Relations Media Interviews Pitching 60

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2011 Update.

Community 40

Community Writing Education Film 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Source: GNP Company). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 13, 2012

Draw out a storyline for your video before filming. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Borrow or hire a professional camera and find someone who knows how to edit video.

How To 81

How To Banking Wireless Video 81

PR Conversations

JULY 17, 2014

It is a long-running and successful campaign that still resonates in our New Zealand community. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Bad Pitch Blog

AUGUST 11, 2009

Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. And always pitch to a reporter''s "wall" – this way, the whole community knows they''re welcome to get in on the fun. Comic Sans looks very professional. PR GOLD!!!!!!!!

Pitching 102

Pitching Twitter Facebook Report 102

MaccaPR

FEBRUARY 10, 2015

Lesson #6 - Transform Your Customers into A Community. Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

ZudePR

DECEMBER 30, 2016

.” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Hot off the printed press. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84