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A Guide to Pride Without Pandering

PRSay

If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Simply “celebrating” Pride once per year and doing nothing the rest of the year (or worse, actively opposing equality the rest of the year) is not just wrong, it’s communications malpractice.

Employee 201
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COVID-19 opportunities: Where is the money?

Stephen Waddington

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills. Future of work The debate rolls on about working from home versus in an office.

Crisis 78
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. The Smell of Popcorn with a B2B Movie.

B2B 64
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands.