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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170
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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

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7 Examples of Successful Press Release Boilerplates

Cision

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].

Examples 225
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How Brands Create Fans

ImPRessions - Crenshaw Communications

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

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7 Examples of Successful Press Release Boilerplates

Cision

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].

Examples 167
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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.