Beyond PR

NOVEMBER 30, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 65

Examples Insurance Insurance Fashion 65

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. How about getting the CFO to calculate the ROI of his or her finance team?

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 4,629 photos to Instagram. We are undergoing a revolution in human communication. We can move an individual, whole organizations, whole communities to share a way of seeing the world. million emails are sent. In a second.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets.

Publicity 128

Publicity Government Guidelines Facebook 128