Remove Community Remove Customer Service Remove Local Remove Survey
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community.

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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. MORE PAID ADS.

Marketing 113
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Purpose Driven Branding

5W PR

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40
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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

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The Importance of Social Media in Crisis Management

Prohibition

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career? I love changing how I teach an existing class by adding new elements, mostly digital elements nowadays. Agreed wholeheartedly!

Education 150