Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. It’s all about customer service.

Sports 60

Sports Internal International Enterprise 60

Reputation Us

SEPTEMBER 7, 2016

Trying to communicate a crisis without a plan is like trying to float a boat with holes. That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. People want to know. Perception is reality.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. The plan should also include internal and external stakeholders. Was the social media reaction worse than you expected?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Polaris

SEPTEMBER 4, 2014

PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication. Media relations is time consuming. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

We can understand how Facebook and Twitter conversations can represent different parts of the community. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106