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Small Business Public Relations

5W PR

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

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Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Actual and perceived crisis 24/7. “A A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Crisis interrupted.

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Why Your Company Needs Online Reputation Management?

Prohibition

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Domino’s had the courage to do the right thing during the crisis, protecting its brand by asserting its national values in the face of a local scandal.

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How to be a PR Rainmaker

Solo PR Pro

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships.

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