Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The benefit here even better in that you are also growing your “owned media” community and inviting prospects to join it. * * *.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Is your PR agency bring creative ideas to the table? 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

Creativity 150

Creativity Web Social Media Data 150

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” For example, they are more likely to turn to newspapers (print or online) for local news. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage.

Brand 107

Brand Branding Reputation Corporate 107

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JUNE 17, 2011

A friend of mine, Doug Bard, a former Doubleclick colleague and current Web Marketing Consultant with Crexendo stated it best, “Social media allows companies to create, manage and distribute their own media in a way where they can connect one to one with customers, and potential customers. So, what about the creative industry?

Advertising 87

Advertising Advertising Travel Social Media 87

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Bringing fashion communicators together to inspire, educate and celebrate one another. Editorial opportunities are shrinking.

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52