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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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Artificial Intelligence and the Practice of PR

The Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

his brand and his community well before a crisis hits. While the situation is unfolding, these tools can be used to monitor its trajectory – which will help anticipate other potential concerns and allow the crisis team to develop the most comprehensive and effective approach. As mentioned in part 1 of this series , G.W.’s

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The Role of Food PR Agencies in Addressing Food Safety Concerns

Prohibition

These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers.

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We’ve been hacked! Call the Press!

Flack's Revenge

These things are the “third rail” in technology public relations, which is my forte. But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. It is here that good old PR and crisis management can help. No, not that one.