Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Consumer survey data can be pitched effectively to relevant B2B media just like a poll of 300 retail executives can. Additionally, consumer surveys are often sexier to a wider group of media — instead of pitching only retail trades, you can level up to business and technology — and can be done at a fraction of the cost.

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B2B Data Retail Survey 147

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Data Communications Data-Driven PR Analytics 312

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Lisa Zanchi. Senior Marketing Strategist.

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Analytics Google Measurement Data 74

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

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Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Are users taking advantage of the new character lengths?

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B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. Which future will you be part of? Christopher S.

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Trends Publicity Analytics Software 83

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. Heck, I remember being amongst the group of very, very early Social Media influencers debating whether we should call “this Cluetrain Manifesto stuff” something like “user-generated content (UGC)” vs. “social media.” And what a ride it’s been!

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Data-Driven PR Communications Agency Social Media 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour.

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Storytelling Data Survey Financial 149

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

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Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Journalism isn’t dead.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

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Shift Communications

APRIL 28, 2015

This GIF by BuzzFeed shows the spread of the story about the dress and its structure using data: We can’t predict or see what would be a valuable addition to the social channel equation without first understanding how users use and share things across the different platforms. We can begin to put the pieces of the puzzle together.

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