ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. Additionally, consumer surveys are often sexier to a wider group of media — instead of pitching only retail trades, you can level up to business and technology — and can be done at a fraction of the cost. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR. Pay-to-play. “I

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. appeared first on Crenshaw Communications.

Storytelling 149

Storytelling Data Survey Financial 149

Stephen Waddington

DECEMBER 11, 2019

We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. It has contributed to research projects, and developed thought leadership content. As you’ll discover Kerry is driven and hugely enthusiastic.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. It’s great to see every company is leveraging social in some way on the site.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85