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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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Behind the Headlines With Sharon Ward Keeble

Cision

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. What is the biggest pitching mistake that communication professionals make? How did you get your start in journalism? Rapid Fire Round.

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12 Places to Find Relevant Content Ideas Now

Cision

It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. Newspapers and Their Derivatives. Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

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How Does a Business Press Release Differ From Advertising?

PR Fuel

A press release refers to written communication that reports news related to an organization. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. You can, of course, write and issue a business press release yourself. What Is Advertising?

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Newspapers Getting Their Game On

Flatiron Communications

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC.

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Prakky’s pick: Top sources of Australian media news

Prakkypedia

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

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