Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A single decision-maker, usually the CEO or a chief communications officer, should take a leadership role in these cases.

Crisis 180

Crisis Airlines Brand Branding 180

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 120

Social Media Conference Media Corporate 120

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

Beyond PR

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Buyers can relate to market challenges and envision their potential success.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged! . — Kristi Hines (@kikolani) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. And don’t forget that there’s a human on the other end of every incident. Prohibition PR has a portfolio of previous works.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Case study: PG Tips You can test Phillip’s and Young’s hypothesis for yourself very simply in the time that it takes to make a cup of tea or coffee. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral. Explore new distribution channels. Content distribution is a world split in two.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111