Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example. Know the news.

SEO 71

SEO Film Reddit Video 71

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Norton's Notes

APRIL 21, 2016

The article also added: “Google’s analysis of 56 case studies, carried out by a range of research partners, suggests advertisers should be allocating up to six times more of their budget to YouTube than they currently do.”. Until then I will look at the brand and use the test and measure approach before throwing away my clients funds.

YouTube 28

YouTube Advertising Advertising Television 28

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land. Meltwater case study. Muck Rack case study.

Software 118

Software Case Study Advertising Advertising 118

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. These days, at the core of digital marketing is data, which relies on metrics such as click-through rates (CTR), return on ad spend (ROAS), and cost per acquisition (CPA). Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Proactive Report

MARCH 16, 2016

Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Every asset – text, photo, visual, infographic – should be thoughtful. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Every asset you share for PR should be reviewed with a critical eye. Q7: How should we be measuring the impact of our visuals? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Every asset – text, photo, visual, infographic – should be thoughtful. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. I was recognised for changing our team’s outreach strategy as I spotted this and now always encourage Digital PRs to acquire expert or client commentary for each campaign – and sometimes down to the individual angles – as this is a massive help to journalists. .

Pitching 164

Pitching Writing Digital PR How To 164