Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Publicity Public Affairs Journalism Corporate 52

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. Kevin Mejia, Account Executive.

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Crisis Communications Facebook Crisis Communications 95

Shift Communications

JULY 24, 2017

With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. The post Shark Week Case Study: A Lesson in Crisis Management, Pt.

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Case Study Crisis Management Crisis Study 94

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

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Crisis Management Crisis Case Study Crisis Communications 62

Sword and the Script

JANUARY 6, 2015

It’s a strange statement from a publication that clearly has a love/hate relationship with PR , but it turns out that classification came from Zach Crockett himself. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot.

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Case Study Crisis Study Crisis Communications 60

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. One of its standout features is the ‘Mistakes Spotlight’, which pinpoints common industry errors and guides readers on steering clear of them.

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Company Trends Case Study Crisis Management 203

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Crisis communication plan Be ready for the unexpected.

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B2B Strategy Communications Case Study 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

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Training Media Training Reputation Crisis Communications 195

5W PR

SEPTEMBER 13, 2019

You reply, “I practice public relations.” Public relations means different things to different people, including the word “practice.”. The first is for your company and the second to its key publics. The intended result is a public that respects and trusts the organization. How do they prefer to be communicated with?

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Publicity How To Case Study Meeting 68

Ishmael's Corner

APRIL 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Crisis Communications 60

Crisis Communications Engineering Crisis Communications 60

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

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Strategy Communications Crisis Communications Crisis 98

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Crisis Communications.

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Media Training Crisis Communications Conference Training 397

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

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Agency Case Study How To Crisis 62

Melissa Agnes

JUNE 4, 2014

At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. While creating your crisis management plans and procedures, consider the following: In what circumstances can social media be leveraged to help communicate important messages to the public, quickly and efficiently?

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Social Media Healthcare Case Study Crisis Communications 223

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. The post 5W CEO Speaks at Harvard Business School on Crisis appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Crisis Airlines Crisis Communications Case Study 84

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Crisis Communications.

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Crisis Communications Product Launch Crisis Reputation 105

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

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Report Communications Government Crisis 144

Stuart Bruce

NOVEMBER 10, 2017

It also won a prestigious Titanium Lion that celebrate “game changers”, specifically “Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.” Are we practising what we preach?

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Case Study Crisis Communications Corporate Leadership 99

Melissa Agnes

AUGUST 27, 2014

How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? How to leverage social media to communicate in a crisis. Day one will explore: Strategic objectives. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Victorious PR

APRIL 13, 2023

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. As is the case with Victorious PR, having a team in place to handle your message can be instrumental for success.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. This study also examined how people in Bahrain are currently utilizing social media to access health related information.

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Healthcare Social Media Media Case Study 238

Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Research those that have the experience you require, and create a list of five to start. They should have a long list of questions for you, as well.

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Agency Public Affairs Case Study Crisis Communications 52

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

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Social Media Crisis Crisis Management Crisis Communications 252

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 1, 2016

It even issued national warnings urging the public not to take Tylenol and established a hotline for worried customers to call. It’s hard to crack open a PR textbook in any college level communications class today and not see a reference to the Tylenol PR case study.

Crisis 60

Crisis Company Case Study Crisis Management 60

Melissa Agnes

MARCH 18, 2014

As they tried to understand why someone with more than 200 souls on board would fly this plane hundreds of miles off course – an unthinkable crisis for any organization – their communication with the families and with the world was swift and transparent. Case Studies Online Privacy Laws and Regulations'

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Airlines Crisis Privacy Case Study 256

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. A press release can help you battle negative publicity. Show the public you are in control through your written press release.

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Crisis Management Crisis Local System 100

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously. The post 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros.

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Publicity Radio Crisis Crisis Communications 84

Sword and the Script

OCTOBER 20, 2015

It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? Son of a publisher.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. As detailed in a recent New York Times article , the pressure is growing for these vendors to be proactive and transparent in the face of public and government scrutiny. . Craft a 360-degree crisis communications plan.

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B2B Leadership Crisis Communications Technology 60