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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Regulators are mandating policy such as GDPR in the EU.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

I started in radio as a reporter and made the jump to PR about 35 years ago. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. In actuality, it appears that they may be spokespeople for these brands or opponents for them. Absolutely agree.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

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8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

” Now there’s some branding for you! Don’t forget I used to do a radio show with Jess (I think we’ll be starting up again soon…). Helen Mitternight told me that her husband, Ferris Kaplan, has just started this business: Best of You Resumes. What a great name! Next, from the coaches’ mouths.

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Getting Back on the Right Path

Waxing UnLyrical

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Both he and Path went radio silent for about 24 hours. Brands, startups and services, learn from Path’s response. This shouldn’t happen, or at least it shouldn’t happen without our knowledge.

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