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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

I started in radio as a reporter and made the jump to PR about 35 years ago. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. In actuality, it appears that they may be spokespeople for these brands or opponents for them. Absolutely agree.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Regulators are mandating policy such as GDPR in the EU.

Report 81
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Okay Google, I think we’re going to get along

Stephen Waddington

A series of LEDs in Google’s red, yellow, green and blue brand colours alert you to when the device is active. It also seems to be able to connect and play any live radio station. Okay Google, what about privacy? I recommend you check out the privacy policy for any device. It has a single connection for mains power.

Google 0
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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?