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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Regulators are mandating policy such as GDPR in the EU.

Report 81
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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. privacy is moving to the forefront of ad targeting,” he adds. .”

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. You read that right.

Facebook 107
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Okay Google, I think we’re going to get along

Stephen Waddington

It’s clearly priced aggressively to appeal to tech curious consumers. A series of LEDs in Google’s red, yellow, green and blue brand colours alert you to when the device is active. It also seems to be able to connect and play any live radio station. Okay Google, what about privacy? The device is the size of a large mug.

Google 0
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 9) Brands across the aisle. “I 2) Microtargeting augmented by social surround sound. “B2B