PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

AUGUST 1, 2023

That phrase is often financial code suggesting a company is for sale. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. The tool uses proprietary AI to monitor brand risk and narratives. Brands (NYSE: YUM). One new product for Cision.

Software 131

Software Pitching Ethics Privacy 131

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Most campaign entries are based in PR-ish concepts executed across many marketing disciplines, from advertising to media relations to direct-marketing and brand activation. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

Agency 120

Agency Creativity Advertising Advertising 120

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. The next problem is establishing validity; how could we ever calculate the value of t=1 if the organisation never made those PR investments?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media.

Employee 60

Employee Communications Public Affairs Internal 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

FEBRUARY 2, 2019

What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. The downsizing of news rooms for financial reasons. _ Q22) What is the difference between public affairs and public relations? _. Rank 1-5 with 5 posing the greatest threat.). _ The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Mindful Marketing

SEPTEMBER 8, 2018

The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. That assertion, however, seems to be a myth , especially after considering organizational examples like Volkswagen and individual ones like Harvey Weinstein.

Sports 50

Sports Ethics Public Affairs Analysis 50

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. Now, he’s leading a new agency brand named “Creation.” Brooke is far more successful than I will ever be–serving as SVP of Weber’s financial services practices here in Minneapolis. Full disclosure: Anna is a (relatively) new client.

Agency 60

Agency Groups Public Affairs B2B 60