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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook. Suddenly, brands were paying to reach their audience.

Viral 98
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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

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Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

Reddit 159
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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.