Brand Pitching Reddit Viral 
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.
Business Wire
MARCH 20, 2018
Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.
Buzzstream
MAY 19, 2022
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
Buzzstream
SEPTEMBER 30, 2021
But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.
Sword and the Script
MARCH 15, 2022
In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.
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