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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176
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Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook. First, go back to 2010.

Viral 98
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Tips for Working with Millennial Media Outlets

Business Wire

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 159
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish. My instinct?