PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >>

Marketing 52

Marketing Analytics eBook System 52

Cision

MAY 11, 2016

Marketers must ensure their brands are engaged in ongoing real dialogue with customers and partners. At that point, the system failed completely and Twitter erupted with complaints. Curious about the impact on brand? ET on May 10 (more than 10,000 posts mentioned issues with the system). The NA14 issues peaked at 4 p.m.

Crisis 120

Crisis System Product Launch Reputation 120

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? The campaign parameter allows you to identify which efforts work best.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Every year we look for smart new ways to streamline systems or simply do PR better. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. What other factors may impact the brand’s goals in the next four months?

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job.

Airlines 136

Airlines Reputation Product Launch Crisis 136

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

OCTOBER 28, 2019

Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. If followed stringently, you could transform the perception of your brand online and start to see real return from your content.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. Afraid of closed bedroom doors, because you couldn’t see what was happening on the other side, always worrying they might be doing something harmful or dangerous. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

OCTOBER 7, 2022

With Campaign Manager, you can create and manage multiple ad accounts, create and optimise campaigns, select your goals, define your audiences and have complete control over your brand’s LinkedIn ads strategy. Within this section, you can only choose a brand awareness campaign. CREATING YOUR FIRST LINKEDIN CAMPAIGN.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). It is important to have an effective communication system in place. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145