ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility.
PRSay
AUGUST 30, 2023
Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.
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Buzzstream
MAY 2, 2024
I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.
Prohibition
SEPTEMBER 2, 2022
Getting Rick-rolled by CSAA Insurance. In the crossover we didn’t have on our 2022 bingo card, CSAA Insurance have partnered with Rick Astley to Rick-roll the US with their new campaign. Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves.
ImPRessions - Crenshaw Communications
JANUARY 19, 2017
A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. We admire brands that leverage good opportunities into great ones. Lyft co-founder and president Jon Zimmer has refused to chide Travis Kalanick or outwardly engage in schadenfreude, staying true to his brand’s personality.
Scott Public Relations
NOVEMBER 10, 2022
That’s the kind of communication that goes viral. The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? Forget about protecting your brand, protect your country. Here we go again.
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