Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202