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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. At the moment, Instagram Stories is the most popular channel, as millions of people browse them on a daily basis. Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. ” Instagram: How many followers do they have? Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Cool infographics.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

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The Top 50 Social Media Influencers on Twitter

Cision

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet!

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

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