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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. PR helps a brand punch above its weight. In that case, the right PR team can help. But it’s a good idea to make your PR team aware of a critical business goal.

Banking 327
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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. ACEing Flexibility So, what is ACE?

Employee 130
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10 Networking Events for PR Professionals

5W PR

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

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Happy Holidays from SHIFT Communications!

Shift Communications

We expanded our employee benefits with programs like Parental Leave and HealthySHIFT. On the business front, we were able to celebrate wins with diverse and amazing brands from across the spectrum: from McKesson to Microstrategy, from T-Mobile to the State of Hawaii’s Visitors & Conventions Bureau.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

Travel 145
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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

Taking this method — to reward talent and loyalty with opportunities presented by employees’ own passions — as our cue, our NYC office was originally seeded 5 years ago with folks who had similarly proven themselves at HQ. It’s a toehold for now, but we’re ready to start our climb. Are you ready? Todd Defren.

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