5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

AUGUST 12, 2020

Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also The mistake is when brands DON’T share and repurpose.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Beyond PR

JULY 8, 2016

There’s no mathematical formula to calculate whether an article is well written or whether an infographic can capture and hold the viewer’s attention, hence the need for feedback. But this can run a little antithesis to many brands’ approaches. Her team leads social media, PR, creative and blogging for the brand.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. Text, graphics, infographics, videos, photos, etc. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Waxing UnLyrical

AUGUST 12, 2015

The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar.

Radio 40

Radio Mobile Media Sports 40