Remove Brand Remove Crisis Communications Remove Infographics Remove Storytelling
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? By partnering with influencers, brands can reach a wider audience and build trust with their target market.

Trends 52
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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

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4 Lessons Learned While Managing Creative Marketers

Beyond PR

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. But this can run a little antithesis to many brands’ approaches.

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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. Text, graphics, infographics, videos, photos, etc. for a National Guard.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Get to the latest infographic before it’s published – and pitch it to a media outlet first.