Brand Creativity Strategy Tourism 
PRSay
MAY 24, 2019
This is an expanded version of an article that first appeared in the May issue of Strategies & Tactics. How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it.
Waxing UnLyrical
JUNE 4, 2019
The sky’s the limit when it comes to creativity in the travel and tourism industry! A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny. measurePR. —
Cision
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.
Critical Mention
NOVEMBER 20, 2020
Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Trust in your Brand.
Bianchi Biz Blog
FEBRUARY 1, 2024
Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
Deirdre Breakenridge
AUGUST 26, 2014
My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.
PRSay
JANUARY 29, 2019
One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Graham challenged attendees to slow down and think about their communications strategies holistically, cutting out anything that doesn’t align with their target audience. “Be
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