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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Focus should be placed on relevant details and not on selling a product or service.

SEO 52
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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

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Positioning Your Company for Investors

5W PR

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. Sharing accomplishments, such as product launches and expansion into new markets.

Company 88
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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 108
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204
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Blogging Tips for PR Pros

Deirdre Breakenridge

It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! I’ve “covered” book releases, product launches, and restaurant openings. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.

Blogging 282
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120