Cision

JULY 8, 2015

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. Take a step back and reflect on your personal experiences, accomplishments and struggles.

Skype 120

Skype Conference Leadership Big Data 120

Cision

SEPTEMBER 8, 2016

You can’t force a relationship with prospective and current customers by creating content solely for the sake of your brand. Users create 20 times more content than what the LEGO brand creates. Customers want a consistent experience across every interaction with your brand. Relationships are mutual. Commit to colleagues.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware.

Internal 68

Internal International Print Skype 68

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

Marketing 180

Marketing Skype Customer Service Brand 180

Cision

AUGUST 15, 2015

Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Podcasting influencers highly recommend the Mackie brand.

Tools 120

Tools Skype Software Content Marketing 120

Cision

AUGUST 27, 2015

Why should your brand consider adding podcasts to your content marketing strategy? Call Recorder for Skype or GoToMeeting are good for recording your podcast episodes. Turner says that iPhones can do the job but recommends sending guests a microphone or asking them to use a landline to dial into Skype. Use dampening.

Skype 120

Skype Interviews Software Mobile 120

Deirdre Breakenridge

MAY 16, 2017

Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.) Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together. Which brands exemplify EgoTech at its best to you? AD : Yes, I think technology at its best does just that.

Marketing 119

Marketing Fashion Technology Study 119

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. If you can add an Instagram contest or if you’re working with a brand and a spokesperson, have them take over the Instagram account for the day.

Communications 79

Communications Pinterest Reddit Radio 79

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Waxing UnLyrical

FEBRUARY 5, 2016

Then, when we’re ready to record, he dials everyone in via a Skype group call, which means we can all see each other (unless someone chooses not to turn their camera on, which would just be gauche among friends and colleagues). Shel sets up a collaboration space on Rizzoma , in which everyone can add story ideas and comments.

Community 40

Community Skype Course Facebook 40

Cision

JANUARY 14, 2016

The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Or, you may just be looking to create brand awareness.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

APRIL 19, 2018

Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves. It also includes screen share, a chat function and a record feature.

Nonprofit 76

Nonprofit Tools Marketing Skype 76