Remove Agency Remove Brand Remove Branding Remove Marketing

How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.

Brand 235

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strateg

Brand 311
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies

Agility PR Solutions

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing.

Study 123

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 124

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

Brand 174

Why brands are considering niche agencies over one-stop shops

PR Daily

Brands are increasingly empowered to go beyond local options when hiring public relations representation. In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. Instead, brands have a plethora of agencies to choose from.

Agency 125

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market.

Agency 278

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Gaming Influencer Marketing

Ronn Torossian

Gaming influencers have the advantage of promoting a brand to a unique audience. The post Gaming Influencer Marketing appeared first on. 5WPR PR Agency PR FirmGaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube.

Fast food industry serves up decent brand intimacy—which brands lead?

Agility PR Solutions

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead? Marketing Public Relations branding

A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

Agency 333

Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business.

Agency 307

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. Public Relations branding

Brand 131

How Public Relations Helps Brands Sell

Landis PR

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell.

Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future.

Agency 222

Digital Marketing Basics

Ronn Torossian

Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

Media & entertainment industry ranks first in new brand intimacy report—which brands are leading?

Agility PR Solutions

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

Study 85

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Building agency-deep expertise across discplines

PR Daily

Every agency wants to do it all. As the economy lurches back into a semblance of normalcy, marketing agencies are focusing on a full-service suite of offerings to help brands regain their footing amid all the noise. Agency-deep expertise. .

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations StrategyThere are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations.

Agency 150

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Respondents also came from agencies, government, and were independent practitioners.

Survey 150

Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Affiliate Marketing Dominates Product PR.

Five Reasons why Public Relations is important for Brands

Prohibition

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration.

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing

Prohibition

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. These online personalities are typically created by media agencies and/or brands.

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?

Brand 169

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

PR agencies must look inward amid race to counsel brands on climate

PR Daily

It’s entirely possible for a firm to have clients who run counter to their own personal values (though that’s something each firm has to decide for itself), but a firm cannot brand itself on values that it’s also working against.”.

Agency 129