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How PR support saves brands in a crisis: Strategies for all stakeholders

Agility PR Solutions

In an era of constant connection, the reputation of a brand can be as delicate as porcelain. This is when the support of a […] The post How PR support saves brands in a crisis: Strategies for all stakeholders appeared first on Agility PR Solutions.

Crisis 101
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The Four Most Effective Crisis Communications Strategies

Ronn Torossian

To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

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Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research

Inbound PR

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire. What's Happening With Brand Loyalty in EMEA?

Crisis 62
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370
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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

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Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. The role of public relations is to positively place a brand into news stories.

Crisis 464