Brand Branding Content Marketing Reddit 
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.
Contently - Strategy
SEPTEMBER 19, 2023
These users prefer content that feels like it was created by an authentic person rather than something churned out by an SEO strategy. With Perspectives, Google is trying to prioritize unique creator-led content found in videos, Reddit threads, and social media posts over content like product pages, blog posts, and professional articles.
Cision
AUGUST 23, 2017
In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, which emotions do you need to target to make your content more shareable? So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.
Contently - Strategy
SEPTEMBER 27, 2023
In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.
Contently - Strategy
OCTOBER 18, 2022
Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.
Contently - Strategy
APRIL 6, 2023
This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8
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