Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Some of us are great at executive media coaching and pulling together top-tier media tours. agency, media and. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! Stories are key to be successful in social media today. Stories are key to be successful in social media today.

Social Media 85

Social Media Film Industry Viral 85

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It was probably incumbent for the blogger to network in some capacity: getting on a “blog roll,” finding their own “tribe” to share content on social media or by reading a lot of blogs. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. That realization led me to accept a position as a media trainer. Yet, it can still be extremely powerful.

Policies 120

Policies Internal International Public Affairs 120

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 102

Marketing Content Marketing Advertising Advertising 102

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Brett: Yeah, you mentioned media and media coverage. That’s where political candidates are and that’s where media are. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? And with the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention. Have you seen examples of great storytelling lately?

Storytelling 81

Storytelling Marketing Viral Energy 81

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225