Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? being my Chief Operating Officer and 2.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. My books of the year , from Richard Bailey’s PR Studies.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Hopefully, I was going to go eat a dosa.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Regardless, thanks for visiting! Sign out Leave your comment here. Wanna Subscribe?

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Regardless, thanks for visiting! Sign out Leave your comment here. Wanna Subscribe?

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? I know I always leave with notes on how to improve my own work. the entire posting at Shonali’s blog, Waxing Unlyrical.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

OCTOBER 9, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh?

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Four unintentionally depressing self-help books on happiness , from Cracked.com. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Why: Sometimes we need a diagram to help us think straight. Well, Bhutan , for one.

Measurement 71

Measurement Facebook Twitter Tourism 71

Waxing UnLyrical

OCTOBER 10, 2010

Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Regardless, thanks for visiting! ikepigott @hackmanj & more. [.]

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I suspect his new book might have a new place on my syllabus. Do you really need another reason?

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? It’s the Google generation’s way of thinking. Wanna Subscribe?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

AUGUST 29, 2010

Why: Peregrination + philanthropy using social media = paradise. Why: The Geography of Bliss is a great book. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? British holidays are not that bad , from Darren Cronian ‘s Travel Rants. Why: The photo says it all. Wanna Subscribe?

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

OCTOBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

SEPTEMBER 25, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

DECEMBER 24, 2010

Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Read Me On BNET Watch Me In Action Book Me! In my home.

Facebook 62

Facebook Twitter Skype Measurement 62