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How to Create A PR Stunt That Gets Noticed

5W PR

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Meanwhile, Facebook founder and CEO Mark Zuckerberg continues to resist taking action to stop hate-filled content and to identify misleading and potentially harmful content, under the precept that Americans don’t want social media companies censoring their content. What Does the Law Say? Ohio (1969). So, what is the problem?

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Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

When Henry Ford said [in 1916] that “history is bunk” he was giving a password to creative amnesia, to a power of forgetting, which underwrites the pragmatic pursuit of utopia. Deconstructing today’s framing. This concept comes from George Steiner’s The Idea of Europe , published in 2015.).

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

When Henry Ford said [in 1916] that “history is bunk” he was giving a password to creative amnesia, to a power of forgetting, which underwrites the pragmatic pursuit of utopia. Deconstructing today’s framing. This concept comes from George Steiner’s The Idea of Europe , published in 2015.).

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

It is entitled “ Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture Is Critical to PR’s Future.”. The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. Open-Source Values and Practices the Same Things the PR Industry Ought To.