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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. You Can Leverage Holidays. Welcome to the content calendar.

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Pitches That Placed: How to Pitch Partnership Announcements to TechCrunch

OnePitch

On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips on how to pitch TechCrunch?

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5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Dream up new twists on seasonal pitches.

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What is Newsjacking?

Landis PR

What can an organization do to keep its brand top-of-mind when there’s no news? Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. By Robin Carr. We newsjacked!

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

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Five Pro Media Relations Tips

Landis PR

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: . Why is that?

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Beyond PR

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Pro Tip: the PR calendar can double as a content marketing calendar.

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