ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan. You’ll be able to hit the new year running if you take the time to plan now.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 120

Communications Crisis Internal International 120

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. How did we impact pipeline?

Marketing 74

Marketing SEO Trade Shows Technology 74

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. So, if they conduct an online search, they are looking for a credible solution, not for a company’s story.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

NOVEMBER 22, 2016

In other words, think about fans of news and trade publications in your vertical market. Separately, I’ll promote a blog post for my prospect and customer segments. To the be clear, the blog post was very well written, the blog was precisely the right community, and the sponsored piece performed well on its own.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. People drop their phone and turn to the search engine to look for a repair shop.

Marketing 60

Marketing B2B Local Customer Service 60

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Topics: YouTube , SEO , Video. YouTube SEO Video'

YouTube 61

YouTube Video SEO Trade Shows 61

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. But, we still invest a lot in trade shows. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Publish posts to blog. AI for blogging”. “AI

How To 41

How To Marketing Software Tools 41

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Presentations: Repurpose content into a presentation format to upload to SlideShare or embed in a blog post. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48