PR 20/20

MARCH 2, 2023

Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Revisit your SEO strategy. In the hustle to deliver content on a weekly or even daily basis, it is easy to skip some SEO steps. Reengage with top visitors.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan. You’ll be able to hit the new year running if you take the time to plan now.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 119

Communications Crisis Internal International 119

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. SEO and Tagging. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

PR 20/20

FEBRUARY 7, 2019

And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. I went in really against trade shows because it’s against the inbound marketing way, but it really proved out that it was critical for our market. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Solo PR Pro

JUNE 8, 2021

Nicole wore many hats there, managing everything from PR and social media to content development and SEO. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. So, if they conduct an online search, they are looking for a credible solution, not for a company’s story.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Sword and the Script

NOVEMBER 22, 2016

For example, in marketing there are communities for CMOs, digital marketers, SEOs, content and so on – the same is true in other verticals. Trade shows – if the show itself doesn’t have a page, I’ll use the demographic and geographic filters and promote content during the show to get as close to that community as possible.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 14, 2017

It is this measure that SEO and PR pros should collaborate for the greatest impact. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales. GA refers to “unique visitors” as “users.”. Backlinks.

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the course of my networking this week, I’ve had a number of conversations about leads. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

ImPRessions - Crenshaw Communications

MAY 3, 2018

An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction. PR offers credibility. Credibility begets trust.

Advertising 178

Advertising Advertising B2B Reputation 178

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Beyond PR

MARCH 28, 2016

An upcoming trade show you’re excited about participating in? In SEO and website terms, achieving authority can be a nebulous challenge, a reflection of search engine algorithms’ unending evolution. A new infographic with up-to-date data? A white paper you’re proud of? Be the authority.

Engineering 40

Engineering Trade Shows Infographics Twitter 40

PR 20/20

MARCH 7, 2017

Besides the fact that these images will add a personal touch to your content, user-generated content also boasts these benefits : Improves SEO. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

PR 20/20

AUGUST 2, 2018

But, we still invest a lot in trade shows. BrightEdge, an AI-powered SEO platform. But we're doing OK: We use marketing automation software to manage our contact database. We have a content marketing program. And we use some basic lead scoring and email marketing to qualify leads.

How To 41

How To Marketing Software Tools 41

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Adam Dince (right), director of Earned Media (SEO, Social and Content Strategy) at Deluxe Corporation, doesn’t buy that argument. Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48