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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs. Are they radical blogs?

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

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How PR and corporate communications can use animated gifs

Stuart Bruce

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. That’s exactly what Google did when the Daily Dot asked it for a quote for a story about livestreaming.

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New research on corporate communications in an integrated world

Stuart Bruce

On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) when 32% use blogs. Pinterest drives traffic to your blog. Some of the key statistics include: 76% agree that ‘digital communications is the future of communications’.

Corporate 115