Sword and the Script
APRIL 18, 2020
In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received. These results do not happen overnight but can be substantial and I have experienced this first-hand.
Sword and the Script
DECEMBER 30, 2017
The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.
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Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?
Burrelles Fresh Ideas
MARCH 5, 2024
Product reviews on platforms like YouTube, social media platforms, or blogs. Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Product roundups by other content creators.
PR Fuel
MARCH 14, 2021
They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. What is Search Engine Optimization?
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.
Flack's Revenge
MARCH 12, 2015
The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. GigaOm’s crash and burn this week really hit a nerve. The reason? I disagree.
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