Prohibition

MAY 6, 2020

Information sheets and downloadable guides on innovative ways to overcome issues caused by the lockdown state. Features, articles and blogs containing useful insight for customers. Q&A sessions with senior partners on solutions to current issues facing your client’s industry.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand.

Pitching 66

Pitching Real Estate How To Twitter 66

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. The questions to ask include: Do they capture leads via email with pop-ups? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR 20/20

AUGUST 23, 2018

HubSpot teammate, Sophia Bernazzani , does an excellent job of summarizing pillar pages (and comparing them to HubSpot Marketing Blog's own previous method of topic organization) in her post on the subject here. Sometimes, pillar pages can look like and belong to the same blog property for which it's building SEO authority.

Examples 28

Examples Healthcare SEO Internal 28

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Insurance Insurance Resources 58

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. Don’t forget to download this handy social media marketing checklist. Most social media platforms give you the opportunity to visually communicate your brand message. Use your cover photo to encapsulate what your brand is about.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40