Blogging Data-Driven PR Technology Web 
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Onclusive
DECEMBER 6, 2017
In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Fortunately, we now have two major tools at our fingertips: data and insights. Know which tactics are working.
Newsfile
JANUARY 24, 2024
Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. The trick is making sure you get comfortable with your AI.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Shift Communications
NOVEMBER 24, 2014
When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.
Expert insights. Personalized for you.
259 
Let's personalize your content